FROM TOLD TO SOLD! Leverage Your Stories to Resonate with Prospects and CustomersCraig Harrison
March 1, 2011 — 191 views
Have you ever heard a story that could have been about you? Ever heard a story that reminded you of another one? What about a story that sounded vaguely familiar? Welcome to the power of story.
Unlike facts and figures, that often leave us cold, stories connect! And they connect deeply, often stirring us emotionally at a heart level. That's what makes them memorable, and powerful as a sales tool.