Developing Your Portfolio

Sales Pro Source
September 19, 2012 — 1,019 views  
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Developing your portfolio is essential to improving your career, improving your business, or landing that next great job. Without a portfolio, possible clients, employers, and business opportunities will pass you by because you are not prepared to show them what you have to offer. Having a portfolio that is current, organized, and puts you and your business in the highest light will reap tremendous rewards both in the present and in the future. 

To get started on your portfolio, begin with your purpose. Decide on the purpose of your portfolio as your starting point. Ask yourself what you hope to achieve by assembling a portfolio. Next, create a mission statement that summarizes your purpose and goals and place it at the forefront of the portfolio so that it is the first thing that others see and it is the first thing that you acknowledge. 

Next, decide on the format you think would best showcase your talents and your goals. Decide on whether you would like to have an online portfolio or a print portfolio. Continue on to identify your skills and competencies in your area of expertise. List the significant experiences that have occurred in your life that are relevant to your goals. List your accomplishments, your awards and prizes, and the acclaims you have received for your work. These are your highest honors and must be shown to others. Next, create space for your education including listing your degrees and credentials as well as workshops and conferences you have attended that have helped to improve your line of work and have heightened your purpose. 

As you begin to assemble your portfolio, choose examples of the work you have already accomplished that best represents your purpose. Add testimonials from colleagues, businessmen and women, sales representatives, clients, and any other important people that have valued your work. Include their thoughts and feedback. Include any reviews or observations that have been conducted on your behalf, especially if those reviews have been conducted by superiors and are positive. Include their comments and allow them to shine through. Be sure to showcase your absolute best work. 

Include art work that best represents your style, your tone, and your level of commitment. Make the portfolio a representation of what you are capable of achieving. Simple portfolios communicate clarity and responsibility while cluttered portfolios might steer away potential clients. Above all else, create a portfolio that is true to yourself.

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