5 Questions to Never Ask on a Sales Call

Sales Pro Source
December 4, 2012 — 890 views  
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5 Questions to Never Ask on a Sales Call

1. "Do you have this product?"

This should be a no brainer. If the customer already has the product you are selling, you would not be calling them. Make the pitch and steer clear of questions concerning the customer's personal paraphernalia. Odds are, if the customer is interested in purchasing the product, this question would not help anyway, so simply avoid it.

2. Asking about family details

Attempting to "poll" customers or inquire about their family statistics in order to sell them something is one of the worst ideas a caller can have. While information on the size of a family and its needs could be useful to include in a pitch, asking about it over the phone will simply net you one more unsatisfied customer.

3. "What's your expendable income/affordable price range?"

As with family information, someone's personal financial information is private and should not be explored. Affordability is always a primary concern for sales callers, but this is not the way to go about it. If the customer asks for prices, inform them, but never ask how much a customer is willing to pay or would pay for additional services.

4. "Would you consider purchasing this product at a later time?"

An irrelevant question; It would be useful for your company's statistics to note customer interest, but for a salesperson trying to make a pitch, it's utterly useless. Stay away from the hypothetical and the theoretical when making your sales call: focus on the here and now. Does the customer want the product? Would they consider purchasing it? What are some other products you might offer them if they're not interested in the primary one? Asking about future purchases may also imply that you're planning on calling them again, which some customers will find presumptuous.

5. "What are some good times you can be reached?"

While it may be tempting to respond with this when a customer doesn't want to talk, it's also extremely forward and never a good idea. This kind of phrase, or one similar to it, heavily implies not only that you will call again but that your calling schedule takes priority over their personal life. No customer will appreciate this and it's best to steer clear of this line of discussion.

Overall, not saying the wrong thing during a sales call is a matter of quick thinking and common sense. Stay on target, and you won't lose a single customer!

Sales Pro Source