How to Use Twitter as an Effective Sales Tool

• Overview
• Credits

Sales people are finding it increasingly difficult to decide which social tools to use for effectively identifying and engaging with their customers and prospects. Expanding sales quotas and fewer support team members years combined with buyers that are overworked and busier than ever before make it necessary to select web tools that are best suited to support the sales person’s goals.

This reference set identifies the core capabilities offered by Twitter® and why they are ideally suited for use by sales people. You will learn how to create a Twitter® strategy, implement a step by step plan that utilizes all of Twitter®’s capabilities, as well as companion programs that extend the value and results of using Twitter®. Everything you will learn about Twitter® will be focused on the value for a sales professional. Learn how to listen for trigger words and events, build lists of prospects and customers, establish a reputation for expertise valued by customers, and how to extend your reputation well beyond your current base. With this reference set, you will have a clear understanding of the terminology, tools and techniques immediately available to increase your professional sales success.

Authors

Miles Austin, Fill the Funnel, Inc.

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