Sales White Papers
White Papers from leading Sales experts provide great insight and research on timely relevant Sales topics.
Sales teams are the lifeblood of every organization, as they are tasked with acquiring market share and growing revenue. Access to corporate content – and understanding how to use it – is one of the greatest barriers salespeople must overcome. Mobile sales enablement provides dynamic, on-demand content that can be accessed during any selling situation.
Smartphones and tablets present both the biggest change to end-user computing in the last 20 years, and an opportunity to improve productivity for individual workers. They also create an opportunity for large companies, government organizations and small businesses to change the way they transact business and improve operating results. Mobile business initiatives are often limited to mobile device management strategies, but this paper explains why content enablement is an equally important consideration.
Effective campaigns are made when sales and marketing think more like their targeted consumers than like the professional creating the campaign. By thinking like the customer, it's easier to reach out to them in a way that they can relate to, and in a way that they will understand and find to be far more engaging. Bridging the divide between the professional marketer or salesman and the average consumer is an absolutely essential step towards effective conversion and advertising, and it can be done by focusing on a few key pillars of communication and understanding when crafting a new marketing campaign or outreach strategy.
Studying and learning about negotiating before attempting it and developing a philosophy that will lead you to success should be a priority, otherwise the business may have to compromise and make unnecessary sacrifices. By downloading this white paper and applying these negotiation strategies, you will notice an immediate difference in your negotiation ability and see instant results!
In this age of advanced technology, using the phone to sell may seem outdated. However, phone selling is inexpensive and still highly effective if you use the right strategies. While the Internet presents a good means of communicating with millions of people, the phone has distinct advantages as well. Most people use computers frequently, but many do not often use phones. The strategies outlined in this white paper may help you achieve a greater level of success with phone selling.
One of the best ways to develop good sales intuition is to listen to what your customers have to say. You must understand what your customer is looking for in a product in order to successfully sell your product. In fact, it is often the questions you ask customers that will be of more benefit in the overall sales process than the statements that you make regarding your product or service. This white paper will help you find sales success by learning how to ask the right questions. Developing this skill is essential to your overall success in this field.
The joy of being a sales professional in a competitive, commission-based field is that there is virtually no limit to how much you can earn. This is a blessing and a curse. To make money beyond your base salary, you have to make a sale. While immediate results are what everyone in the field, including your boss, is after, successful territory management strategies use a long-term approach that produces a growing income and better sales numbers for years to come. Download this white paper and discover proven territory management strategies.
In this white paper, we look at several different types of modern copywriting, including short-form ads, long-form ads and pay-per-click (PPC) ads. We focus on establishing benefits and keeping copy clear, simple and concise, and how understanding an ad's core audience can change how various copywriting rules are implemented and used.
To people who aren't sales professionals, the sales industry seems pretty straightforward. You show customers why your products are superior, and they buy -- right? Salespeople only wish it were that easy. The truth is that sales is a complex industry, so complex that one minor mistake can cost not only a single lost sale but also any referrals that would have come from that sale and even a damaged reputation. For this reason, sales professionals need to focus on avoiding mistakes instead of damage control. In addition to learning about their products and developing their outgoing, friendly, and professional personalities, this white paper outlines 10 common sales mistakes and how to avoid them.
Rather than rehash these trite and outdated approaches, this white paper will share the philosophies and attitudes with you that are being used by the successful salespeople of today and will be used by the superstars of tomorrow. Learn to refocus your selling philosophies and approaches to excel in the sales profession in the years ahead. Download this white paper to see the incredible strategies of six figure income salespeople.