How to Think Like Your Customers
You will Learn:
- Website and Service Considerations
- How to Behave Like a Marketer
- The Buying Experience from the Retail Store to the Bricks-and-Mortar Store
Effective campaigns are made when sales and marketing think more like their targeted consumers than like the professional creating the campaign. By thinking like the customer, it's easier to reach out to them in a way that they can relate to, and in a way that they will understand and find to be far more engaging. Bridging the divide between the professional marketer or salesman and the average consumer is an absolutely essential step towards effective conversion and advertising, and it can be done by focusing on a few key pillars of communication and understanding when crafting a new marketing campaign or outreach strategy.
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