Smartphones and Successful Sales People

Sales Pro Source
August 14, 2012 — 1,054 views  
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Sales people rely on many tools to help them attract customers and promote their wares. There are some pieces of equipment that are time-tested and have changed little over the years. However, sales people who cling too tightly to older methods may miss out on some of the more recent additions to a successful sales arsenal.

One of these is the smartphone. Able to fit in a pocket and still perform many of the complicated duties of a full-size PC, smartphones can revolutionize the sales process.

However, to truly get the most out of a smartphone, a sales person must know how to properly use it, as well as understand which properties are conducive to a sales environment.

To help you in this quest, here are some of the best smartphone sales techniques.

Use the screen

Most smartphones are equipped with stunning screens. Though small, these screens are great for displaying high-quality, detailed images. Plus, most are set up to easily and intuitively zoom in on important elements of an image. To give a potential customer a good sense of your product and what it can do, use the screen to display appealing, well-edited images.

If you are making a sale to a larger group, you may want to connect the phone to a larger display. There are cords that accomplish this easily, but you can also download an app or make use of the phone's bluetooth technology to perform this task wirelessly. This is a great way to show large graphs, images and even videos without worrying about lugging your laptop around.

Stay on schedule

With in-depth calendar programs and cloud-syncing capabilities, smartphones are the ultimate assistant. An organized sales person can use the device to keep track of sales calls, meetings and appointments even when on the road.

According to a recent Pew poll, 41 percent of cell phone owners used their phones in the previous 30 days to schedule a meeting or coordinate a get-together. Sales people who are frequently travelling and maintain busy schedules will appreciate the ability to set reminders and alarms that alert them to recorded engagements. 

On the go

The portability of smartphones make them excellent travel companions, as many sales people are used to extensive periods away from home. In this regard, smartphones are especially useful. Typically imbued with GPS, these devices can help away-from-home sales people find their appointment locations with ease. Furthermore, apps specifically designed to suggest restaurants, hotels and entertainment options can help them enjoy their leisure time or provide a fun experience for a client.

Sales Pro Source