Top Tips for Getting Customers to Return Your Phone Calls

Sales Pro Source
December 17, 2012 — 1,024 views  
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Top Tips for Getting Customers to Return Your Phone Calls

In sales, it is always important to maintain frequent contact with your customers. Phone calls, emails and formal letters are all ways to interact with people who may be interested in your products and services. However, one of the most frustrating aspects of customer service is finding a way to encourage customers to respond to telephone messages. People tend to get busy, and if a phone message does not pique their interest, they will often press delete and move on. For this reason, the following tips are offered to help sales professionals get customers to return their calls.

Consider the Customer’s Needs

A person is more likely to return a call when it pertains to their self-interest. Therefore, think about the customer before placing the call. Most likely, there is a reason why they are attracted to a particular service or product in the first place. As a general rule, most people want to save money, gain status and take care of their loved ones. All of these needs can be used to create interest. Mention how your service or product can help them in the beginning of the message. This will ensure that they keep listening to the entire message.

Appeal to Their Ego

Everyone wants to feel important. This basic want can be used to entice them to return a phone call by simply asking for help. This can be done by asking their opinion or by recruiting their services for a simple action. By asking for help, a person can ensure that their customer feels respected and needed. It will also lower their guard because it places the sales person in a place of vulnerability. This will help to set the right frame of mind in the customer so that they will be more receptive when they call back.

Include a Call to Action

Sometimes, a customer might not know what is expected to them. After listening to the message, they may go on to return other calls or get back to what they were doing. Therefore, every phone message should include a call to action that explains who to call and how. Leaving a specific time to call back by can also help to create a sense of urgency. Finally, remember that not everyone likes calling people back. Therefore, leaving an email address or location can also ensure that a person will respond.

Inspiring a response from the customer is an important part of sales. There are many times when a customer may ignore a phone message. This can make it harder to conduct business. For this reason, leaving a message that appeals to a customer’s needs while making them feel important can lead to more returned messages as well as better prospects for sales.

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