Sales Prioritization: Scoring Leads to Gain the Most Revenue Fast
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Implement a lead scoring system that is effective in separating your hottest leads from the coldest ones.There's good news and bad news when it comes to marketing and sales. The good news is that, with inbound marketing, you can attract a high volume of leads. The bad news is how can you separate the terrific leads from the tire kickers? That's where lead scoring can be helpful. Implement it the right way and make the most of your leads. Implement it haphazardly and you could be wasting your valuable time and talent. This material provides specific ways to assess the right time to set up a lead scoring system, distinctions of a lead scoring system, and how to set up a lead scoring system to gain the most revenue fast.
Lisa Mininni, Excellerate Associates
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